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What should our mission statement say?
A clearly written mission statement is key to your organization's identity. This guide from the Internet Nonprofit Center provides step-by-step instructions and several examples.
Getting Ready for Success: Tools and Tactics
This toolkit developed by the W.K. Kellogg Foundation provides the necessary steps for writing a press release, media advisory alert, letter to the editor, and an op-ed piece. An example of each is presented.
Creating Annual Reports with Impact
Your annual report may be one of your most important marketing tools. This site provides quick tips that cover all the parts. The theme: have a goal for your annual report.
Strategic Marketing for Nonprofit Organizations
By Alan Andreasen and Philip Cotler. This sixth edition of a classic text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is--and ought to be--used in the nonprofit environment.
Everything Nonprofit Marketing
The Nonprofit Good Practice Guide gives the preferred practices as well as the common pitfalls of marketing and communication. The site also allows you to search for newletters, articles, case studies, journals, and more. A great place to collect communication and marketing information.
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