In 2004 the Public Policy Forum conducted telephone interviews with a sample of 800 household heads in Milwaukee, Waukesha, Ozaukee, and Washington Counties. The purpose of these interviews was to measure public opinion about segregation and housing in the Milwaukee metropolitan area. Overall, the survey found that neighborhood crime and cost of housing were the two most important factors in deciding where to live. The next most important factors were proprty taxes, quality of schools, and presence of parks or open spaces. Public transportation and racial or ethnic makeup of neighborhood were more important to African Americans and Hispanics than whites. This report shows that most residents believe that segregation is mainly the result of personal choices, but there is a lot of difference in how different races perceive how those choices are limited. The disparity between the ease of minorities and whites in obtaining mortgage loans is also illuminated