Governor Doyle created the Healthy Wisconsin Council in July, 2006 to develop an action plan to achieve the following: reduce the uninsured rate in Wisconsin by 50 percent, reduce health insurance premiums for individuals and small businesses by 30 percent, strengthen the private insurance market in Wisconsin, encourage more employers to offer comprehensive, affordable health coverage to their employees, explore ways that other states have increased federal financial support for similar initiatives, identify existing health insurance regulations and suggest changes to help the Healthy Wisconsin program be successful.