The launch of the Milwaukee 7 Economic Development Council brings together the seven southeastern counties to promote the entire 7 county region and assist current businesses with expansion/retention needs, attract new businesses, and create a regional identity. This is a joint effort of the GMC, the Metropolitan Milwaukee Association of Commerce, the Spirit of Milwaukee, and the Mayor’s office. This group seeks to foster regional cooperation and has the state goal of "Establishing a Milwaukee Regional Economic Development Council to promote the entire 7 county region and assist current businesses with expansion/retention needs, attract new businesses, and create a regional identity."